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Miu Miu floral-embroidered straw tote bag | Fjallraven Kanken

9 products

When it comes to high-quality bags and backpacks, there’s no better place to look than Fjällräven Kånken. Founded in Sweden in 1960, this brand has certainly had a significant amount of time in the outdoor clothing industry; starting out with the goal to provide quality outdoor gear and better backpacks than those that were available at the time. Among such brands offering stylish accessories as Fanny Packs and Columbia, Fjällräven Kånken may be considered as the most popular one. 

While they have certainly achieved their original target, there are plenty of great companies and products to choose from today – so what makes Fjällräven one of the best go-to brands?


Fjällräven Kånken: It All Started With a Backpack

While searching for a bag that could meet his needs, founder Åke Nordin only found that the range and features of those available simply fell short. With the intention to create and provide something better and more versatile, Fjällräven Kånken backpack was born.

Other Fjällräven products

The brand has now branched out into other areas, with their line of high-quality jackets being just as popular as their outdoor gear. You’ll find several other great products on offer too, like the Fjällräven Kånken hip pack products.

The quality of Fjällräven Backpacks

There’s no denying that Fjällrävenis one of the best in the industry, whether you’re looking for a jacket or their unique Kånken laptop design backpacks. One of the main reasons why this brand in particular has become so popular is because of their high quality; providing their customers with durable and long-lasting products.

G-1000 material

A key factor in this is the G-1000 materials they use. There are other synthetic fabric types that protect against the elements, but there’s no doubt that G-1000 is outstanding and a perfect fit for the Fjällräven Kånken brand.

It’s strong, repels moisture, and it helps the backpacks to hold their shape for a remarkable amount of time, all of which are essential to their overall quality. Other features, like adjustable shoulder straps, only help to further their usability.

What else contributes to their popularity?

Quality is undoubtedly one of the features that have pushed Fjällräven to the top, but that’s not to say that their excellent design and overall marketing strategies don’t help. Being such an iconic brand in the backpack and outdoor industry, most people will be willing to buy a Kånken backpack purely because it’s a name they can trust.

Who is Fjällräven Kånken best suited to?

From hikers, to Swedish How children; there’s no doubt that the iconic backpack is loved by countless individuals, and this is all thanks to everything that they have to offer. Both: Fjallraven Kanken backpacks and Fjallraven Kanken Mini bags are extremely popular among the old and the young.


The quality makes them worth it

The quality, notoriety and undeniable style is the greatest asset of the product. That's why Fjallraven Kanken backpacks are considered the most popular backpacks company. Not only stylish, products signed by the Swedish brand  is durable and may be used for many years - in everyday use and during some extreme activities.  


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