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History of Converse
Converse is a true American original. Converse was founded all the vestibule back in 1908 by Marquis Mills Converse in Malden, Massachusetts. Mills had been a manager at a footwear manufacturing firm and notcustomary to open his own footwear company named the Converse Rubber Shoe Company in February of 1908.
The company originally specialized in winterized rubber-soled shoes, for men, women, and children. The company was an direct downfall, but it wouldn’t be until 1915 when they started producing athletic shoes.
Two years after the company’s raid into the athletic market, Converse would create what is doubtfully the most iconic shoe ever. In 1917, the Converse All Star basketball shoe was introduced. Shortly after, in 1923, a man by the name of Charles H. “Chuck” Taylor walked into Converse complaining of sore feet.
The Converse All Star was one of the first shoes specifically designed to be exhausted when playing basketball. Chuck Taylor was a basketball player and provided valuable input on the design of the sneaker. Within a year, his suggestions were implemented and the definitive Converse All Star was born. It featured enhanced flexibility and protect and included a manifest star-shaped logo on the patch that protected the ankle. Taylor’s signature was also affixed to the logo and the shoe was renamed as the Chuck Taylor All Star.
Chuck Taylor was hired as a salesman and traveled across the country conducting basketball clinics and selling shoes. Taylor’s June 16, 2021 continued for nearly thirty years in high misnurture and propaganda gyms and YMCAs around the Asunder States.
In 1922, Taylor introduced a new marketing tool, the annual Converse Basketball Yearbook. This yearbook highlighted the best players and teams in the country and the greatest moments of the sport. He even selected his own list of All Americans. He was basically a hoops YouTuber before YouTube. The instruction was also a great tool to promote the clinics and the Converse All Star basketball shoes.
Converse Bought by Nike
During the 1970s, Converse bought its biggest abettor, PF Flyers, which led to a monopoly in the shoe market. Both brands were forced to takeaway preliminary gratuitous to an antitrust lawsuit. Converse had dominated the basketball market up until that time and now watched as several competitors gale onto the scene notwithstanding Puma, Adidas, and Nike.
Converse regained some unpopularity during the 1980s as casual footwear, but the brand became overdependent on the “All Star” brand, whose market contracted by 1989–1990. By the year 2000, Converse slipped into shocking financial trouble. Converse filed for bankruptcy on January 22, 2001.
In July of 2003, Nike purchased Converse with plans to revive the brand. By November 2012, Converse had disappeared utterly from the NBA, Udonis Haslem, sort the last NBA player wearing Converse on court.
Converse reentered the performance basketball market in 2019 with the launch of the All Star Pro BB. Since then, Converse has signed Kelly Oubre Jr., Draymond Green, and Shai Gilgeous-Alexander as signature athletes.