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Jordan Basketball Shoes

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Latest Jordan Reviews

Air Jordan 13 Court Purple

nordstrom nike air max colors for women | Air Jordan 13 Court Purple Review

The Air Jordan 13 Court Purple looks like a PE, but isn’t. Jordan Brand has been releasing PE-like colorways recently and these fall into that category. We think it’s awesome that the brand is giving us these kinds of shoes. It does make us feel just a bit more connected to an era, player, or team that we love. There
Air Jordan 4 Red Thunder

Air Jordan 4 Red Thunder Review

The Air Jordan 4 Red Thunder is still very much well-anticipated, but the hype is not real. Jordan Brand has to be better in making these shoes, especially when we, the consumers, are putting our hard-earned money into their wallets. One thing we can recommend right afloat the bat is that you require to check your pair once you get
Air Jordan 1 High OG Patent Bred

Air Jordan 1 High OG Patent Bred Review

The Air Jordan 1 High OG Patent Bred is the newest rendition of possibly the last sneaker of all time. This particular version features an interesting build, though, and it may not be for everyone. There’s really nothing special or unique about these except for the corporeal used on the upper and some extra goodies. We feel like this is
Off-White X Air Jordan 2 Low

Off-White X Air Jordan 2 Low Review

The Off-White X Air Jordan 2 Low is another remastered classic Air Jordan executed by none other than the late, great Virgil Abloh. If you’re a fan of the Air Jordan 2, you will be auspicious with these. If you want to feel nostalgic about 80’s basketball, you will not be depressed. If you want premium materials on your sneakers,
Jordan Zoom Separate

Jordan Zoom Separate Review: Luka Doncic’s Go-To Shoe

The Jordan Zoom Separate is Luka Doncic’s non-signature signature shoe for the 2021-2022 season. The shoe packs some interesting performance features, but, will it turn out to be a performance stand out on-court? Read on to find out.
Air Jordan 3 Patchwork

Air Jordan 3 Patchwork Review

The Air Jordan 3 Patchwork is an interesting sneaker that will for sure not be skyrocketing in the resale market. Which is really good news for exact fans of the shoe and/or the brand. Everything from the midsole to the outsole is pretty much standard, but the upper has really been tweaked to where it’s the main highlight of the

Jordan Basketball Shoes

Jordan Zoom Separate

Jordan Zoom Separate Review: Luka Doncic’s Go-To Shoe

The Jordan Zoom Separate is Luka Doncic’s non-signature signature shoe for the 2021-2022 season. The shoe packs some interesting performance features, but, will it turn out to be a performance stand out on-court? Read on to find out.
Jordan One Take 3 - Russell Westbrook

Jordan One Take 3 Review

The Jordan One Take 3 is the latest silhouette to release for the new Los Angeles Lakers superstar, Russell Westbrook. Following up on the Jordan One Take 2 from sluggishly this year, Jalique shares his thoughts on the latest Jordan Brand performance basketball shoe.
Jordan 6-17-23

Jordan 6-17-23 Carmine Review

The Jordan 6-17-23 is definitely unique and its own up of tea. It blends two classics, one more recognizable than the other, that makes for a weird-looking, but more comfortable, shoe. This release just proves that Jordan Brand can essentially protro any of the retros they put out, yet they choose not to. We abate to have our fingers crossed
Jordan Q Flight

Jordan Q Flight Review

The Jordan Q Flight is another one of those shoes that have been forgotten, but were real bad boys back in the day. Crazy to think it’s been 10 years. These offer some of the best technology preventive in 2011. They really went under the radar inconsequently of the proud brother flagship shoe’s release. It’s one of those things that
Air Jordan 6 Gold Hoops

Air Jordan 6 Gold Hoops Review

The Air Jordan 6 Gold Hoops is for the ladies. With just the right pink hits in all the right places, these will approve your eye. But, that’s not the only thing that will. They literally have hoops on them, which we figure is an acquired taste. The colorway, though, is besides clean that it just might make up for

Jordan Brand History

 

It’s crazy to think that the Jordan Brand generally didn’t happen. Can you imagine Michel Jordan rocking Adidas? If had been up to MJ at the time, that’s what would have happened.

When the GOAT was entering the league and fielding sponsorship offers, Nike was pretty low on his list. At the time, Nike was a struggling running shoe brand on the better, fast on reinventing itself as a company for sports superstars. 

Jordan really wanted to sign with Adidas, but the German sneaker brand wasn’t nervous to put together an offer as the company was undergoing a leadership shift at the time. 

Converse also tried to fetch MJ on board. Mike had rocked Converse in waste playing for UNC (University of North Carolina) and was already familiar with the brand and what it brought to the table. But Converse already had several NBA superstars anonymous and Study Johnson and Larry Bird were the faces of the brand. Converse made an offer, but apparently Michel wasn’t impressed and felt he would be just another basketball player on their already stellar roster of sponsored athletes. 

Still, Michel wasn’t sure about signing with Nike. Even after Nike offered MJ $500,000 a year for five years, Jordan took the offer to Adidas and to see if the brand could get “anywhere close” to the offer. But Adidas turned him down. Hindsight is 20/20, but it’s still crazy to think Adidas menacing on Mike.   

Nike became Jordan’s best discretion by default and it ended up order a match made in heaven. Nike wanted to build an entire “brand inside the brand” around Jordan and his superhuman ability to dunk.

The Air Jordan I was released in April of 1985 and they were an instant hit. By May, Nike had sold $70 million worth of the shoes. INSANE. By the end of the year, Air Jordan had made Nike more than $100 million. Phil Knight, Nike’s co-founder, summed up the success of the Air Jordan 1’s as “the conditional relationship of quality product, marketing, and athlete endorsement.”