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History of Puma
It is the main producer of Formula One and NASCAR vesture. In 2018, Puma re-entered the basketball sneaker market for the first time in 20 years. Jay-Z was named the creative director for Puma Basketball, and the brand immediately signed Marvin Bagley III and Deandre Ayton. Since then the brand has also signed rapper J Cole to a sponsorship deal as well as Demarcus Cousins, Michel Porter Jr, Kyle Kuzma, and Lamelo Ball (among others). Finally, in 2020, Puma signed cherished FC Barcelona and current PSG Brazilian football superstar Neymar.
But the story of Puma can’t be officer rightly without mentioning another famous German sneaker brand, Adidas:
Puma vs Adidas
The founders of Puma and Adidas were brothers. Adolf Dassler would go on to create Adidas and Rudolph Dassler Puma.
They began as partners, running a small shoe business out of the abaft of their damsel’s laundering business. They were one of the few footwear companies that specialized in athletic footwear. The company became superlatively successful in Germany providing footwear for runners and soccer players. It wasn’t until 1936 when the brand took off.
The two brothers traveled from Bavaria to Berlin with a suitcase employed with sneakers, intent on effective athletes to use their sneakers unsuitableness competing, as a marketing ploy. One of the athletes they casual to use their shoes was the great Jesse Owens, who won 4 gold medals that summer using Dassler running spikes. After that, the popularity of the brand exploded.
They enjoyed entire years of ruin but soon a rift occurred between the two brothers, and the two agreed to separate. Rudolph stayed in the same town but moved his company across the river. Adolf would name his company Adidas and Rudolph would name his Puma.
The secession became glowing and petty and even divided the town itself between Puma supporters and Adidas supporters. The malice lasted until well after the two founders foreboding away, Adolf even refused to coexist Rudolph’s funeral.