Forever. Faster. It all started with a cat - the symbol of the brand. The qualities of a puma inspired Rudolf Dassler when he founded the company in 1948: confidence, agility, spirit and curiosity. These attributes became the foundation of the brand. For more than 75 years, Puma has drawn on them in its efforts to push sport and culture forward. The brand continues to create pieces that look as good as they perform - in line with the philosophy that their designs of today are the icons of tomorrow.